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0620-001 GSU WOW: Build Your Brand, Ignite Your Business

WOW: Build Your Brand, Ignite Your Business

DATE
Wednesday, October 9th
COST
$ 39.00
FORMAT
Webinar
TOPIC
Marketing

ABOUT THIS PROGRAM

The Harvard Business Review noted that brands with a strong and relatable personality enjoy an 83% increase in brand loyalty.

This is because a well-developed brand personality helps foster an emotional connection with consumers. In today's competitive business environment, a powerful brand is your secret weapon. It’s time to uncover your authentic "why," develop a magnetic brand personality, and learn tactics to design a head-turning brand identity.  

Beyond aesthetics, you'll master the art of crafting a unique value proposition that clearly articulates what sets you apart and resonates deeply with your audience. This course will guide you in establishing meaningful connections with your customers, ensuring that your brand not only attracts attention but also fosters lasting loyalty. By the end of the session, you will be able to transform your brand into a powerful, persuasive force that drives success and differentiation in your industry. 

this program is not longer available

All Training

LEARN HOW TO:

  • Hone your "why" and core values by diving deep into understanding the fundamental purpose behind your business. 
  • Shape and develop your business' brand personality, which should be distinctive, relatable, and set your business apart.  
  • Develop a strong brand identity that translates your brand personality and core values into a visually compelling design that is consistent across all platforms and materials. 
  • Build a unique value proposition that identifies and articulates the specific benefits and differentiators that set your brand apart from competitors. 
  • Get people on board with your brand by encouraging advocacy and support that drives long-term success for your business. 

PROGRAM DETAILS

Wednesday, October 9, 2024
12:00 PM to 1:30 PM

Cost: $39.00
Webinar

This is a Zoom webinar. Upon registration, you will receive your Zoom link via email. 

PROGRAM INSTRUCTORS

Robbie Parks

Robbie Parks is a Business Consultant at the UGA SBDC in Gainesville. In this role, she leverages her 20+ years of experience to teach entrepreneurs how to launch, manage and grow their businesses. Her areas of expertise include marketing (traditional and digital), communications, graphic design, brand design and management, process analysis, CRM implementation and administration, and search engine optimization. Robbie holds a dual certification as a Certified Digital Marketing Professional (CDMP) | AMA Professional Certified Marketer (PCM) from the Digital Marketing Institute and American Marketing Association and obtained a certificate in Nonprofit Organization Management.

Hosting Center: UGA Small Business Development Center at Georgia State University
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Alicia Johnson at [email protected] or call 404-413-7830

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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CONTACT US

The University of Georgia
Small Business Development Center

382 East Broad Street
Athens, GA 30602-5412

P: (706) 542-2762

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