Due to inclement weather, some UGA SBDC offices may be closed Thursday (Sept. 26) and/or Friday (Sept. 27). 

0611-001 GSU Transform Customers Into Brand Ambassadors

Transform Customers Into Brand Ambassadors

DATE
Wednesday, November 6th
COST
$ 49.00
FORMAT
In Person
TOPIC
Managing a Business

ABOUT THIS PROGRAM

Imagine having a team of enthusiastic brand advocates promoting your business for free.

It’s possible with growth marketing, a proven strategy that transforms customers into loyal brand ambassadors. In this class, you’ll learn how to harness the power of data-driven customer-centric marketing to acquire and retain customers, set marketing goals that make sense for your business, create engaging marketing collateral tailored to each stage of the buyer’s journey, and track and optimize your marketing campaigns for maximum impact. If you're ready to transform your customers into true brand ambassadors and boost your word-of-mouth referrals, this class is for you!

Starts in 1 month!

LEARN HOW TO:

  • Leverage the fundamentals of growth marketing
  • Understand your customers
  • Set realistic marketing goals
  • Determine key performance indicators (KPIs) that align with marketing goals
  • Optimize digital content for increased traffic and conversions
  • Evaluate the effectiveness of marketing campaigns
  • Leverage the power of artificial intelligence to create compelling content

PROGRAM DETAILS

Wednesday, November 6, 2024
10:00 AM to 12:00 PM

Cost: $49.00
BBB Atlanta & NE Georgia
200 North Point Center East, Suite 510
Alpharetta, GA
30022

PROGRAM INSTRUCTORS

Robbie Parks

Robbie Parks is a Business Consultant at the UGA SBDC in Gainesville. In this role, she leverages her 20+ years of experience to teach entrepreneurs how to launch, manage and grow their businesses. Her areas of expertise include marketing (traditional and digital), communications, graphic design, brand design and management, process analysis, CRM implementation and administration, and search engine optimization. Robbie holds a dual certification as a Certified Digital Marketing Professional (CDMP) | AMA Professional Certified Marketer (PCM) from the Digital Marketing Institute and American Marketing Association and obtained a certificate in Nonprofit Organization Management.

Hosting Center: UGA Small Business Development Center at Georgia State University
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Alicia Johnson at [email protected] or call 404-413-7830