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0609-002 MOR How to Scale Your Consumer Products Brand Online

How to Scale Your Consumer Products Brand Online

DATE
Tuesday, August 19th
COST
$ 29.00
FORMAT
Webinar
TOPIC
Planning a Business

ABOUT THIS PROGRAM

Unleash your brand’s growth potential with How To Scale Your Consumer Products Brand Online!
During this one-hour live webinar you will be will equipped with strategies for digital success in the consumer packaged goods industry. We will explore digitally native vertical brands (DNVBs) and their impact on e-commerce for CPG products. This program covers key marketing concepts: customer personas, jobs to be done, and value propositions for CPG brands. Participants will learn competitive strategies and best practices to boost brand growth in the digital marketplace. By course end, you will have the tools to effectively scale your CPG brand online.
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Starts in 3 months!

LEARN HOW TO:

  • Analyze the structure of a digitally native vertical brand (DNVB) and understand how it operates within the e-commerce landscape for CPG products
  • Differentiate between a traditional e-commerce company and a digitally native vertical brand to effectively position your CPG brand.
  • Implement various competitive strategies to enhance your brand's growth and performance in the digital marketplace.
  • Utilize key marketing concepts such as customer personas, jobs to be done, and value propositions to better target and engage your audience.

PROGRAM DETAILS

Tuesday, August 19, 2025
12:00 PM to 1:00 PM

Cost: $29.00
Webinar

This is a Zoom webinar. Upon registration, you will receive your Zoom link via email. 

Register Now

PROGRAM INSTRUCTORS

Terence Strong

Terence Strong graduated with a degree in Finance from Emory University and over the next 10 years built a career in international finance, partnerships and philanthropy at the World Bank, the Inter-American Development Bank and the Rockefeller Foundation. He then successfully co-founded, raised capital for and scaled a venture-funded e-commerce startup in the bath and body industry, while teaching marketing, finance, strategy and customer development at a globally recognized tech accelerator. He brings years of experience on both sides of the entrepreneurial table as a financier and founder with a passion for community development, consumer products and early-stage venture development.

Hosting Center: UGA Small Business Development Center at Morehouse College
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. This training event is supported by federal taxpayer funds. By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and Executive Order 14218 ‘Ending Taxpayer Subsidization of Open Borders’ (February 19, 2025). Contact [email protected] or (470)639-0262

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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CONTACT US

The University of Georgia
Small Business Development Center

382 East Broad Street
Athens, GA 30602-5412

P: (706) 542-2762

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