Analyze the structure of a digitally native vertical brand (DNVB) and understand how it operates within the e-commerce landscape for CPG products
Differentiate between a traditional e-commerce company and a digitally native vertical brand to effectively position your CPG brand.
Implement various competitive strategies to enhance your brand's growth and performance in the digital marketplace.
Utilize key marketing concepts such as customer personas, jobs to be done, and value propositions to better target and engage your audience.
Friday, October 18, 2024
6:30 PM to 7:30 PM
This is a Zoom webinar. Upon registration, you will receive your Zoom link via email.
Terence Strong graduated with a degree in Finance from Emory University and over the next 10 years built a career in international finance, partnerships and philanthropy at the World Bank, the Inter-American Development Bank and the Rockefeller Foundation. He then successfully co-founded, raised capital for and scaled a venture-funded e-commerce startup in the bath and body industry, while teaching marketing, finance, strategy and customer development at a globally recognized tech accelerator. He brings years of experience on both sides of the entrepreneurial table as a financier and founder with a passion for community development, consumer products and early-stage venture development.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
