According to the American Marketing Association, 56% of companies that exceeded their business goals had a documented marketing plan in place. Having a plan not only helps businesses stay focused on their objectives but also gives them a competitive edge by enabling proactive decision-making and targeted marketing efforts.
This engaging workshop will focus on building an effective marketing plan that supports your business growth. We will delve into essential strategies for identifying your target audience with precision, ensuring every marketing effort is targeted and effective. Through interactive exercises and expert guidance, you will learn how to define clear marketing goals that align with your business objectives, laying the foundation for measurable success.
Thursday, October 24, 2024
5:30 PM to 7:30 PM
Drew Zoller is a business consultant at the UGA SBDC at Georgia State University. He has over 20 years of experience in market and competitive analysis, marketing, and strategy. His background includes consulting and working in-house with small and large companies to improve business growth through benchmarking, financial analysis, and development of go-to-market strategies. Drew also has expertise in marketing automation systems, digital and content marketing, and conducting customer and competitor research. His experience spans numerous industries including technology, consumer products, industrial materials, and advertising.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
