0596-001 GSU 3 Strategies & AI Tools to Turbocharge Your Online Marketing

3 Strategies & AI Tools to Turbocharge Your Online Marketing

DATE
Thursday, September 12th
COST
$ 39.00
FORMAT
Webinar
TOPIC
Marketing

ABOUT THIS PROGRAM

Social media platforms are a significant part of online marketing strategies.

In 2023, social media ad spending accounted for over $155 billion globally, indicating its effectiveness in reaching audiences. If you’re looking for ways to build your business brand and increase online visibility, this 2-hour power packed webinar will do just that and more.  

You’ll learn tactics to help you get found online, promote your brand, and keep your business top of mind when consumers are making their buying decisions. Research confirms that 84% of marketers use AI to personalize their marketing communications, so get ready to learn how to leverage the power of AI to attract quality customers to your business. In today’s marketplace, local search & SEO also remain essential. As a result, the UGA SBDC has teamed up with digital marketing expert, Tracy Moore, from RevLocal to bring you valuable insights on how to generate leads and bring in more revenue.  

 

this program is not longer available

LEARN HOW TO:

  • Use hyper-targeted keywords to get the most reach for your budget, connect with a larger client base, and increase revenue by leveraging paid ads.  
  • Apply AI to improve targeted marketing efforts and create content for each stage of the buyer's journey. 
  • Increase your competitive advantage and online visibility by using search engine optimization (SEO).  
  • Identify cost-effective AI solutions to drive sales, learn AI marketing fundamentals, and gain understanding of key AI concepts/terminology.  

PROGRAM DETAILS

Thursday, September 12, 2024
1:00 PM to 3:00 PM

Cost: $39.00
Webinar

This is a Zoom webinar. Upon registration, you will receive your Zoom link via email. 

PROGRAM INSTRUCTORS

Tracy Moore

Tracy is very knowledgeable about how to leverage the internet and social media to improve how your business shows up online to attract more customers. With over 10 years of online marketing experience, she shares successful strategies to gain more consumer reviews and best practices on how to respond, even if they are not all positive.  

She’s been blessed to work with small to large businesses along her career path and watched closely as the digital world was evolving. Her past experiences have really helped her develop strong relationships and ties with her community of Roswell & surrounding areas.

Drew Zoller

Drew Zoller is a business consultant at the UGA SBDC at Georgia State University.  He has over 20 years of experience in market and competitive analysis, marketing, and strategy. His background includes consulting and working in-house with small and large companies to improve business growth through benchmarking, financial analysis, and development of go-to-market strategies. Drew also has expertise in marketing automation systems, digital and content marketing, and conducting customer and competitor research. His experience spans numerous industries including technology, consumer products, industrial materials, and advertising.

Hosting Center: UGA Small Business Development Center at Georgia State University
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Alicia Johnson at [email protected] or call 404-413-7830