0536-002 VSU Convert Customers to Cheerleaders

Convert Customers to Cheerleaders

DATE
Thursday, August 29th
COST
$ 0.00
FORMAT
Webinar
TOPIC
Marketing

ABOUT THIS PROGRAM

Imagine having a team of enthusiastic brand advocates promoting your business for free.

It’s possible with growth marketing, a proven strategy that transforms customers into loyal brand ambassadors. In this class, you’ll learn how to harness the power of data-driven customer-centric marketing to acquire and retain customers, set marketing goals that make sense for your business, create engaging marketing collateral tailored to each stage of the buyer’s journey, and track and optimize your marketing campaigns for maximum impact. If you're ready to transform your customers into true brand ambassadors and boost your word-of-mouth referrals, this class is for you!

Starts in 3 months!

LEARN HOW TO:

 • Leverage the fundamentals of growth marketing
 • Understand their customers
 • Set realistic marketing goals
 • Determine key performance indicators (KPIs) that align with marketing goals
 • Optimize digital content for increased traffic and conversions
 • Evaluate the effectiveness of marketing campaigns

PROGRAM DETAILS

Thursday, August 29, 2024
9:00 AM to 11:00 AM

Cost: $0.00
Webinar

This is a Zoom webinar. Upon registration, you will receive your Zoom link via email. 

PROGRAM PARTNERS

 

PROGRAM INSTRUCTORS

Robbie Parks

Robbie Parks is a Business Consultant at the UGA SBDC in Gainesville. In this role, she leverages her 20+ years of experience to teach entrepreneurs how to launch, manage and grow their businesses. Her areas of expertise include marketing (traditional and digital), communications, graphic design, brand design and management, process analysis, CRM implementation and administration, and search engine optimization. Robbie holds a dual certification as a Certified Digital Marketing Professional (CDMP) | AMA Professional Certified Marketer (PCM) from the Digital Marketing Institute and American Marketing Association and obtained a certificate in Nonprofit Organization Management.

Alyssa Foskey

Alyssa Foskey serves as the Area Director for the UGA Small Business Development Center at Valdosta State University. She joined the Valdosta team in 2019 with 20+ years of customer service experience, 15+ years teaching in higher education, and 11+ years of contract training that includes customization and instruction in business management.

Additionally, Alyssa has specialized knowledge of the childcare industry and is active with the Georgia Department of Early Care and Learning and other childcare organizations. She also has a knowledge base in logistics and transportation from her sales experience in the freight industry.  

Hosting Center: UGA Small Business Development Center at Valdosta State University
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carlotta Braswell at [email protected] or call 229-245-3738