It’s possible with growth marketing, a proven strategy that transforms customers into loyal brand ambassadors. In this class, you’ll learn how to harness the power of data-driven customer-centric marketing to acquire and retain customers, set marketing goals that make sense for your business, create engaging marketing collateral tailored to each stage of the buyer’s journey, and track and optimize your marketing campaigns for maximum impact. If you're ready to transform your customers into true brand ambassadors and boost your word-of-mouth referrals, this class is for you!
• Leverage the fundamentals of growth marketing
• Understand their customers
• Set realistic marketing goals
• Determine key performance indicators (KPIs) that align with marketing goals
• Optimize digital content for increased traffic and conversions
• Evaluate the effectiveness of marketing campaigns
Thursday, August 29, 2024
9:00 AM to 11:00 AM
This is a Zoom webinar. Upon registration, you will receive your Zoom link via email.
Robbie Parks is a Business Consultant at the UGA SBDC in Gainesville. In this role, she leverages her 20+ years of experience to teach entrepreneurs how to launch, manage and grow their businesses. Her areas of expertise include marketing (traditional and digital), communications, graphic design, brand design and management, process analysis, CRM implementation and administration, and search engine optimization. Robbie holds a dual certification as a Certified Digital Marketing Professional (CDMP) | AMA Professional Certified Marketer (PCM) from the Digital Marketing Institute and American Marketing Association and obtained a certificate in Nonprofit Organization Management.
Alyssa Foskey serves as the Area Director for the UGA Small Business Development Center at Valdosta State University. She joined the Valdosta team in 2019 with 20+ years of customer service experience, 15+ years teaching in higher education, and 11+ years of contract training that includes customization and instruction in business management.
Additionally, Alyssa has specialized knowledge of the childcare industry and is active with the Georgia Department of Early Care and Learning and other childcare organizations. She also has a knowledge base in logistics and transportation from her sales experience in the freight industry.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
