This program covers the fundamentals that you need to tell your story and connect with online audiences, from understanding your customers and mapping their buyers' journey to mastering social media platforms like Facebook, Instagram, and LinkedIn. You'll also learn how to design a website that is optimized for search engines and local audiences, along with other key strategies to build a powerful online presence.
• Set marketing goals that make sense for your business
• Understand what motivates your target customers
• Compare yourself to your competition online
• Identify which social media platforms are right for your business
• Post relevant content on Facebook, Instagram, and LinkedIn
• Optimize your website for visitors and search engines
• Get your business found on local internet searches
Friday, April 18, 2025
9:00 AM to 12:00 PM
Drew Tonsmeire, an adept digital marketer with nearly thirty years’ of experience at UGA SBDC, is renowned for his prowess in search engine optimization and marketing strategies. As Area Director at the University of Georgia SBDC at Kennesaw State University, Drew's consulting expertise has helped to transform numerous businesses. With an MBA from Georgia State University, his expertise extends beyond digital realms, encompassing strategic marketing and financial packaging. Drew's holistic approach to digital marketing integrates cutting-edge SEO techniques while driving impactful results for paid search campaigns. His unwavering commitment to excellence continues to propel businesses towards digital success.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
