This program covers the fundamentals that you need to tell your story and connect with online audiences, from understanding your customers and mapping their buyers' journey to mastering social media platforms like Facebook, Instagram, and LinkedIn. You'll also learn how to design a website that is optimized for search engines and local audiences, along with other key strategies to build a powerful online presence.
Tuesday, July 23, 2024
9:00 AM to 12:00 PM
Drew Tonsmeire, an adept digital marketer with nearly thirty years’ of experience at UGA SBDC, is renowned for his prowess in search engine optimization and marketing strategies. As Area Director at the University of Georgia SBDC at Kennesaw State University, Drew's consulting expertise has helped to transform numerous businesses. With an MBA from Georgia State University, his expertise extends beyond digital realms, encompassing strategic marketing and financial packaging. Drew's holistic approach to digital marketing integrates cutting-edge SEO techniques while driving impactful results for paid search campaigns. His unwavering commitment to excellence continues to propel businesses towards digital success.
Ruby Riesinger is the Area Director and a Business Consultant for the University of Georgia Small Business Development Center in DeKalb and Rockdale counties. Ms. Riesinger has been with the UGA SBDC in DeKalb since April of 2018. For the prior 4 years, Riesinger was the Director of Sales and an on-air personality for Black Crow Media in Valdosta, GA. From 2010-2014, Riesinger served as Area Director and Business Consultant in the UGA SBDC at VSU where she earned Consultant of the Year for 2013 and Flewellen Awards for 2012 and 2013. Ruby is the former Economic Development Coordinator for the City of Valdosta and Manager of Continuing Education/Community Marketing Relations for Valdosta Technical College. She has a passion for assisting small business owners survive and thrive in Georgia’s diverse economic climate. Small business owners in DeKalb and Rockdale counties in Georgia can gain access to Ms. Riesinger’s expertise in Marketing, Marketing Strategy, Advertising, Sales, Economic Development, Strategic Planning, and Customer Service through the UGA SBDC in DeKalb.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
