This program covers the fundamentals that you need to tell your story and connect with online audiences, from understanding your customers and mapping their buyers' journey to mastering social media platforms like Facebook, Instagram, and LinkedIn. You'll also learn how to design a website that is optimized for search engines and local audiences, along with other key strategies to build a powerful online presence.
Thursday, August 22, 2024
9:00 AM to 12:00 PM
Drew Tonsmeire, an adept digital marketer with nearly thirty years’ of experience at UGA SBDC, is renowned for his prowess in search engine optimization and marketing strategies. As Area Director at the University of Georgia SBDC at Kennesaw State University, Drew's consulting expertise has helped to transform numerous businesses. With an MBA from Georgia State University, his expertise extends beyond digital realms, encompassing strategic marketing and financial packaging. Drew's holistic approach to digital marketing integrates cutting-edge SEO techniques while driving impactful results for paid search campaigns. His unwavering commitment to excellence continues to propel businesses towards digital success.
John Stowell, a Business Consultant at the UGA SBDC in Gwinnett, is a twenty plus year brand marketer and has launched multiple brands and products. He spent 15 years with Coca-Cola in brand and new product marketing, launching the Gold Peak Iced Tea brand from scratch (now $1 Billion in revenue) and earned a digital marketing certificate from the American Marketing Association. John earned his MBA from UNC Chapel Hill and DBA from Georgia State University.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
