This program covers the fundamentals that you need to tell your story and connect with online audiences, from understanding your customers and mapping their buyers' journey to mastering social media platforms like Facebook, Instagram, and LinkedIn. You'll also learn how to design a website that is optimized for search engines and local audiences, along with other key strategies to build a powerful online presence.
Thursday, May 23, 2024
9:00 AM to 12:00 PM
Robbie Parks is a Business Consultant at the UGA SBDC in Gainesville. In this role, she leverages her 20+ years of experience to teach entrepreneurs how to launch, manage and grow their businesses. Her areas of expertise include marketing (traditional and digital), communications, graphic design, brand design and management, process analysis, CRM implementation and administration, and search engine optimization. Robbie holds a dual certification as a Certified Digital Marketing Professional (CDMP) | AMA Professional Certified Marketer (PCM) from the Digital Marketing Institute and American Marketing Association and obtained a certificate in Nonprofit Organization Management.
Nema Etheridge is the area director of the UGA SBDC in Albany. She joined the UGA SBDC with more than 15 years experience working with Georgia small businesses. Prior to joining the SBDC, she served as the marketing director for a Georgia-based coffee company that serves customers in wholesale, e-commerce and brick-and-mortar settings. She has worked in a variety of roles in small business, gaining experience in branding, communications, digital marketing, restaurant hospitality and management, sales, and strategic planning. She is a member of Les Dames d’Escoffier Atlanta, is fluent in French and speaks conversational Spanish.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
