0459-002 GSU Lights, Camera, Smartphone: Video Tips & Tricks to Accelerate Your Digital Marketing

Lights, Camera, Smartphone: Video Tips & Tricks to Accelerate Your Digital Marketing

DATE
Monday, October 21st
COST
$ 49.00
FORMAT
In Person
TOPIC
Marketing

ABOUT THIS PROGRAM

Do you want to create amazing video marketing content for your business without breaking the bank?

  Do you have a digital marketing strategy? Are you looking for ways to boost your business reels on Facebook and Instagram with top notch videos that support your strategy?  This is the class for you!  Effective marketing begins with a plan. To implement the plan on social media, video content is in high demand but not every business has access to expensive cameras or equipment. However, almost everyone has a smartphone with a useful camera that can be used to capture high-quality video footage.  This course will combine identifying your digital market strategy with the tips, tricks, and techniques needed to shoot professional quality videos for your business using your smartphone.   

If you want to improve your marketing and branding efforts, learn about creating a digital marketing strategy, and learn to shoot videos to support your branding strategy, this hands-on class will help you to achieve professional quality results.   

This is an interactive class that will involve some low-cost equipment (i.e. lighting, tripod etc.) that will be beneficial to your learning (not required but recommended).  A link to access equipment options will be provided prior to the class. 

Starts in 1 week!

LEARN HOW TO:

  • Develop a digital marketing plan. 
  • Set goals to evaluate effectiveness. 
  • Use your smartphone to help implement your digital marketing strategy. 
  • Record clear audio and minimize background noise.  
  • Plan and prepare for a video shoot using your smartphone.  
  • Share your video content on different social media platforms.  
  • Edit and post-produce video content using editing software and apps.  
  • Apply various shooting techniques to capture high-quality video footage for marketing purposes.  

PROGRAM DETAILS

Monday, October 21, 2024
10:00 AM to 12:00 PM

Cost: $49.00
Joiner Seminar Room - 1242
55 Park Place
Atlanta, GA
30303

PROGRAM INSTRUCTORS

Daniel Fitch

 

Daniel Fitch is an accomplished filmmaker and video producer, with over two decades of experience in the industry. He has extensive knowledge and skill in multimedia video production, customer service, video editing and marketing that allow him to create high quality film & video campaigns while staying under budget and on time.

As a director and producer, he brings exceptional leadership capabilities to any set or project while utilizing his active listening techniques as a visual storyteller to ensure every detail is realized successfully.

Hosting Center: UGA Small Business Development Center at Georgia State University
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Alicia Johnson at [email protected] or call 404-413-7830