0448-002 GWI GrowthMASTERY #2:Marketing and Sales: Profit is the End-Goal

GrowthMASTERY #2:Marketing and Sales: Profit is the End-Goal

DATE
Wednesday, September 4th
COST
$ 59.00
FORMAT
In Person
TOPIC
Marketing

ABOUT THIS PROGRAM

“Marketing is like dating, it’s a way to build a relationship with someone.

Like any strong relationship, when done well, it takes time.”  

Simon Sinek introduced the idea that marketing is like dating. In this class, we will help you identify those characteristics and the processes to build that relationship. We will cover three major marketing building areas: The Marketing Mix or better known as the 7Ps of marketing, Managing the Sales Conversion Funnel and Digital Marketing Trends. These topics will help entrepreneurs and small business owners better understand their product or service, manage their marketing spend and placements and take full advantage of current marketing tools and technology trends.

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Starts in 3 months!

LEARN HOW TO:

  • Understand the basics of branding and each of the “7 Ps” of the brand marketing mix.
  • Understand that the website visitor down to sales $ conversion process can be managed as a lead nurturing funnel, with different tactics most effective at different levels.
  • Gain a broad understanding of what CRM systems do and their relationship to the funnel.
  • Gain an understanding of key digital marketing trends and the various AI programs and how they can help in creating marketing campaigns.

 

PROGRAM DETAILS

Wednesday, September 4, 2024
9:00 AM to 11:00 AM

Cost: $59.00

Want to join us for the rest of the sessions? Purchase all Growthmastery sessions at the same time, and receive the series for 25% off. The more you learn the more you save! Receive 5 sessions for the cost of 4. 

UGA Gwinnett Campus
2530 Sever Road NW
Lawrenceville, GA
30043

PROGRAM INSTRUCTORS

John Stowell

John Stowell, a Business Consultant at the UGA SBDC in Gwinnett, is a twenty plus year brand marketer and has launched multiple brands and products. He spent 15 years with Coca-Cola in brand and new product marketing, launching the Gold Peak Iced Tea brand from scratch (now $1 Billion in revenue) and earned a digital marketing certificate from the American Marketing Association. John earned his MBA from UNC Chapel Hill and DBA from Georgia State University. 

Jason Bitar

Jason Bitar, a Business Consultant at the UGA SBDC in Gwinnett, has 30+ years of experience as an entrepreneur and small business owner in the food service, business consulting and real estate industries.  With his experience consulting and mentoring small business owners, Jason has developed deep knowledge and commitment to helping entrepreneurs bring their ideas to market. He understands their concerns, relates to their frustrations and admires their determination. His areas of expertise include, concept development, brand design, product innovation and development, planning and marketing strategies, location selection, store design and construction, franchising and executive mentoring. Jason is fluent in English, Arabic and French.

Hosting Center: UGA Small Business Development Center in Gwinnett
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Helen Sutherland at [email protected] or 678-985-6820