0406-003 VSU HR Marketing: A Consolidated Approach to Employer and Consumer Branding

HR Marketing: A Consolidated Approach to Employer and Consumer Branding

Thursday, May 9th
$ 0.00
Managing a Business


Are you challenged with finding or keeping skilled workers?

HR Marketing will teach employers the most cost-effective ways to recruit, motivate, and retain employees. Walk away with actionable methods to develop a lasting employer brand, providing a seamless experience for existing employees, future recruits, and consumers alike. 

this program is not longer available


  • develop and/or Improve HR Marketing Strategies
  • understand the components for Talent Marketing for Recruiting
  • use HR Marketing and Employee Experiences
  • build an Employer Brand that Converts to Exemplary Customer Experience


Thursday, May 9, 2024
9:00 AM to 11:00 AM

Cost: $0.00

This is a Zoom webinar. Upon registration, you will receive your Zoom link via email. 





Jessica White

Jessica White is a Business Consultant with UGA SBDC in Macon. Jessica brings her expertise of sales, marketing and technology experience to the SBDC. She has spent 12+ years consulting with small and mid-size businesses throughout the rural areas of middle and South Georgia to the metropolitan territories of Atlanta and Charlotte.

Jessica launched a successful career in radio advertising with Cumulus Media. She expanded into award-winning sales consulting roles, receiving world-class sales training from several Fortune 500 companies, including American Express, Morgan Stanley and Automatic Data Processing. She earned her MBA from Georgia College & State University.

Alyssa Foskey

Alyssa Foskey serves as the Area Director for the UGA Small Business Development Center at Valdosta State University. She joined the Valdosta team in 2019 with 20+ years of customer service experience, 15+ years teaching in higher education, and 11+ years of contract training that includes customization and instruction in business management.

Additionally, Alyssa has specialized knowledge of the childcare industry and is active with the Georgia Department of Early Care and Learning and other childcare organizations. She also has a knowledge base in logistics and transportation from her sales experience in the freight industry.  

Hosting Center: UGA Small Business Development Center at Valdosta State University
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carlotta Braswell at [email protected] or call 229-245-3738