0068-004 KSU Marketing Monday: Making the Most of Email Marketing + Automation

Marketing Monday: Making the Most of Email Marketing + Automation

Monday, June 24th
$ 29.00


According to the Data and Marketing Association (DMA),  email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available for small business marketing.

As a small business, email communications can be instrumental in bringing in sales and building and maintaining relationships with clients. 

During this webinar, marketing expert Laura Thompson will explore options for launching an email program, ways to optimize an existing program and also opportunities for leveraging automation to support your business goals. Key concepts include: launching a new email marketing program, vendor options, and leveraging automation to bring more sales. 

Starts in 4 weeks!


  • Understand the importance of an email marketing program
  • Create an email marketing program
  • Automate an email marketing program
  • Optimize an existing email marketing program
  • Use email marketing to bring in revenues


Monday, June 24, 2024
10:00 AM to 11:00 AM

Cost: $29.00

The more you learn, the more you save! Buy 3 or more Marketing Monday courses & receive 25% off your order! 


This is a Zoom webinar. Upon registration, you will receive your Zoom link via email. 


Laura Thompson

Laura Thompson is a marketer who specializes in customer experience-focused strategy with an emphasis on digital communications. Her personal mission is to fuse her passion for marketing with a pursuit of purpose in terms of giving back on both a personal and professional level. Laura's background is heavily rooted in the digital advertising agency world with an emphasis on strategic planning and program planning. She has worked with a range of clients, from small business to Fortune 500 brands as well as B2C and B2B programs. Previously she served as President of the Atlanta chapter of the American Marketing Association.

Hosting Center: UGA Small Business Development Center at Kennesaw State University
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carole Arnold at [email protected] or call 470.578.6450