Ready, Aim, Fire! Social Media Workshop

[vc_row][vc_column width=”1/2″][block_title style=”column_title” inner_style=”inline_border” title=”Beginner”][/block_title][vc_column_text]Ready, Aim, Fire! (BEGINNER) is a program is designed to help business owners better focus their marketing efforts and expenditures by accurately identifying their specific target customers and cost-effectively communicating to them through social media.   KEY ELEMENTS OF TRAINING: How to identify target client Where to find market research Which […]

How to Have the Most Success With LinkedIn

LinkedIn is unique among social media platforms and is the acknowledged leader for B2B marketing activities. LinkedIn’s member engagement has grown by 50% in the past year, and the number of members liking, commenting, and sharing content on the platform has actually doubled. The primary measure of your success on LinkedIn is engagement, defined as […]

How a Smiley Face in the Right Place Can Improve Audience Engagement

Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]

Facebook and the Power of Video

78% of Americans have one or more social media accounts, which means no matter who your customer is they’re probably on social media. In an age of exponential digital and mobile growth, it’s increasingly difficult to grow your business without social in your marketing mix. There’s no doubt Facebook is King of the social media roost, and that video is the fastest growing type of viral content. But how can your business use video and Facebook to reach customers and make a digital splash? This class is a hands-on, practical guide to getting started with Facebook and video content.

How to Successfully Post on Facebook

Everyone knows how to post to Facebook, but not everyone knows how to SUCCESSFULLY post to Facebook. When scrolling through my timeline, I often see terrible posts by marketers who get lazy. They share an article and just include the link. No description or even custom image. This is a “no-no.” Facebook surveyed users and […]

How to Get Better Email Open Rates

Just like social media, you have to be almost a word-smith with email too. Many complain that their open rates have plummeted, their emails get marked as spam, or their contacts are unsubscribing and “they’re losing them forever.” Everything from subjects lines, colors, boring content, to images, can all play a role in whether someone […]

5 Things to Consider Before Using an Image From Google

Magnifying Glass Highlighting Copyright

We’ve all heard the old saying, “a picture is worth a thousand words,” but when that picture is protected by copyright, the picture could be worth $25,000 instead. As the popularity of social media grows, so does the amount of content that circulates through our news feed. Users can post or share their own or anyone […]

Advertising on Facebook the Niche Way

Not a day goes by without me getting questions about how to better use social media to help gain new customers and increase sales. In particular, business owners want to use Facebook more efficiently because they use it personally and know that many of their customers use the popular network. Well it’s true; according to a USA Today article, there are 1.39 […]