Your Price is the Lowest…Is That All You’ve Got?
You advertise that you have the lowest price in town…is that the best you have to offer? If price is the only thing that distinguishes your business from the competition, you may have a problem. If a competitor beats your price tomorrow, you have lost your uniqueness. What do you do? If you cut your […]
Marketing in a 2.0 World
It feels like marketing has been changing at the speed of light in the last couple of years. Technology has evolved and with it new tools have been developed that allow business owners to communicate better, faster and more intimately than ever with their target markets. This is a good thing for those who know […]
Juggling Small Business Growth
Everyone in business wants to grow, right? Except for hobby businesses, or those where the owner doesn’t have growth as a goal, the answer is usually “yes.” In the beginning, most business owners think only of survival, and rightly so. The popular press is full of studies touting the long odds against business survival, let […]