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An Elf’s Success

The UGA SBDC helped catapult “The Elf on the Shelf” to stardom. Here’s how:   Since helping Carol Aebersold and her twins, Christa Pitts and Chanda Bell launch the best-selling holiday book in 2004, the UGA Small Business Development Center has continued to provide support and guidance to the Kennesaw-based company. “The Elf on the […]

Fixing the Broken Windows of Your Business

James Wilson and George Kelling, two brilliant social psychologists, published their “broken windows theory of urban decay” in 1982, in which they proved that small signs of disorder in a community such as a simple broken window in a housing project or retail storefront that goes unfixed could encourage more negative behavior. A broken window […]

Should I Have an App for My Business?

In this age of handheld interaction with smartphones and tablets, businesses need to engage their customer base as much as possible. What better way than with a mobile app? But before launching into the new world of app development, business owners should answer three major questions.   What do you want the app to do? […]