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The Importance of Becoming…

By Mark Lupo, CBCP The scene unfolds in a large conference room set in the 1990’s.  The Internet is brand new and an emerging wild frontier.  Executives surround the impressive conference table in the center of the room, their attention focused on the large projection screen at the front of the room. On the screen […]

Advertising Success Depends on Frequency and Reach

Picture yourself pushing a shopping cart down the aisles of your favorite grocery store. Perhaps you have a shopping list, perhaps you don’t. As you are pushing the shopping cart there are various factors at work that impact your buying decisions. Pricing is a strong factor. Brand preference of your spouse always counts. There is […]