User Experience in Marketing
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
How to Connect Through Experience
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
Planning Ahead for Disasters
Hurricane season started on June 1. Now would be a good time to think about your business continuity plans and how well they will keep your company up and running through interruptions of any kind: natural disasters, power failures, IT system crashes, supply chain problems, loss of key employee(s), and more. The SBA recently […]
2018 Business Plan Essentials – July
Growing a business? Starting a business? What is your plan? So many questions with answers available for you at the next Business Plan Essentials class. Join us for an evening session in June and move forward strategically with your business. Succession planning for business owners included to wrap up the class. Where: (Note our new […]
2018 Innovation of the Year Award
At the University of Georgia Small Business Development Center, we offer a number of business training programs throughout the year. In 2017, we offered 229 programs throughout the state of Georgia, to be exact. And although we’ve delivered many standout programs, each year at our Annual Awards Banquet, the UGA SBDC names a limited number […]
Strengthening Rural Businesses
[vc_row][vc_column][vc_column_text]A supplemental grant from the U.S. Small Business Administration is helping rural Georgia businesses improve their digital marketing tactics which should translate to growth in sales. The University of Georgia SBDC delivered its Digital Marketing Bootcamp this spring in Vidalia, Griffin, and Milledgeville. A fourth Bootcamp will be held in Americus in August. The locations […]
SBDC Publication Wins International Design Award
The UGA SBDC’s 2018 Small Business and Its Impact on Georgia publication was named a Hermes Creative Award “Gold Winner,” which is administered and judged by the Association of Marketing and Communication Professionals, one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. The publication achieved Gold status in the […]
Assistance from the SBDC Helps Students Master Business Basics
As most people know (or at least we hope), the University of Georgia Small Business Development Center (SBDC) is a statewide provider of management consulting and business education for small business owners and aspiring entrepreneurs. As a part of a nationwide network of SBDC programs, the UGA SBDC has offices in 17 locations across the […]
