Aim to Please
Have you ever seen the bathroom sign that says, “We aim to please. You aim too, please”? Over the 4th of July of weekend, while traveling with the family, I had a customer service experience worth sharing. It all began, as so many road trips do, with a pre-departure oil change and tire rotation. Trying […]
How to Establish Credibility as a New Business
You’ve started a new business and want to launch it to the world but haven’t yet landed your first client. The first step to winning over that first customer is to establish that you are an expert in your field. Here are four things you can start doing today to increase your credibility: Online Image | […]
Pearce: Importance of Marketing Data
I recently read an article in The Wall Street Journal about declining attendance at major college football games by college students. It was in the July 17, 2015 edition of the paper and was titled “Just What Do Millennial Fans Want?” It could just as easily have been titled “The Importance of Marketing Data When […]
Sales for New Product Bloom with the SBDC’s Advice
Scot LaVelle owns a successful Dalton floor covering company, Niche Custom Flooring. Through the years, he has relied on experts at the University of Georgia Small Business Development Center to advise him on ways to shore up his finances, maximize his operations and stay profitable, even during the Great Recession. “We get so immersed in […]
