CyberStrength 1.0: 5 Simple Steps to do Right Now for Your Small Business
Before you consider a business cybersecurity plan for your small business, take a few moments to implement these five simple steps to harden your own personal cybersecurity presence. Once in place, you will have a much clearer idea of the steps to take for your business.
How This Founder Uses His Competitiveness to Succeed in Business
Matt Ehrlichman, CEO and co-founder of Porch, a home-services platform connecting homeowners to home improvement resources, is clearly a competitive man. When he was in elementary school he wanted to be a professional athlete, a pro-basketball player, and the competitive attitude that often comes from sports has certainly transferred into business with him. He likes to […]
The Entrepreneur with 1000 Faces: A Formula for Success
The entrepreneurial process can be mapped according to the same story formula that Hollywood uses in our favorite epic films. The formula comes from a model called the Hero’s Journey, which was developed by writer, professor, and mythologist Joseph Campbell. In his book, The Hero with a Thousand Faces, he analyzed thousands of stories, myths, […]
Grow Your Business Like a Seasoned CEO
[vc_row][vc_column][vc_column_text]Whether in business for two years or twenty years, many small business owners are so busy working IN their business, they neglect working ON their business. (What the heck does that even mean? Work IN your business or ON your business??!) When you are working IN your business, you’re focusing on day-to-day tasks and reacting to the daily […]
Strategic Plans Are Less Important than Strategic Planning
Mention the word “plan” to most managers and the image that springs to their minds might well be a travel plan. Drawn up by travel agents, these lay out in clear and certain terms the sequence of your trip and what to expect when, specifying: where you’re going from, your destination, where you’ll stay en route […]
Target Market Expansion Puts Atlanta Rubber and Plastic Supplier in the Right Hands
Movies can transport a viewer into another world, if only temporarily. In 2009 Nelson Burke spotted some props in a Georgia-produced movie that transformed his business. By 2015 his new focus had led The Engineer Guy to more than $3 million in sales.
How to Build a Brand That Stands the Test of Time
When it comes time to develop a brand, many companies set their sights on attention rather than retention, but 64 percent of people say a shared sense of value is the main reason they’re loyal to a brand. On top of that, 48 percent of those same consumers say a positive first experience with a […]
2016: More Profits, Less Chocolate
The year 2016 has arrived and with it, our annual declarations of New Year’s resolutions and fresh starts. My resolutions this year are to win the lottery, compete on Dancing with the Stars (as a star of course), and limit myself to only ONE pound of chocolate per day. In reality, statistics show that only […]