There is no “I” in Customer

The old sports mantra says, “There is no ‘I’ in Team.” Well, the same thing can be applied to business… “There is no ‘I’ in Customer.” As a SBDC consultant, I talk with many successful, as well as aspiring business owners. Although there is no guaranteed rule-book for success, the prosperous business owners seem to […]

Survive and Thrive

In his book Deep Survival, Laurence Gonzales examines stories of people who survived the most dramatic life and death situations. He asserts that while proper equipment and intelligence are important, the most important indicators of survival lie in a person’s psychological and emotional make-up. Gonzales writes that searchers often find people who have died while […]