Enhancing Your Brand
Your brand is what your company stands for in the mind of the customer. Many people believe branding is nothing more than a fancy logo. While this helps people notice you, your brand is so much more than that. Your brand is how your company is perceived overall in the marketplace. That’s why it is […]
How to Successfully Post on Facebook
Everyone knows how to post to Facebook, but not everyone knows how to SUCCESSFULLY post to Facebook. When scrolling through my timeline, I often see terrible posts by marketers who get lazy. They share an article and just include the link. No description or even custom image. This is a “no-no.” Facebook surveyed users and […]
How to Get Better Email Open Rates
Just like social media, you have to be almost a word-smith with email too. Many complain that their open rates have plummeted, their emails get marked as spam, or their contacts are unsubscribing and “they’re losing them forever.” Everything from subjects lines, colors, boring content, to images, can all play a role in whether someone […]
5 Things to Consider Before Using an Image From Google
We’ve all heard the old saying, “a picture is worth a thousand words,” but when that picture is protected by copyright, the picture could be worth $25,000 instead. As the popularity of social media grows, so does the amount of content that circulates through our news feed. Users can post or share their own or anyone […]
It’s Not The What, But The Why
The age of the infomercial seems to be at a close. Current trends are showing consumers are looking for authenticity and vulnerability from the business with which they shop. This need or desire for authenticity or “realism” is evident with the vast amount of reality television shows such as The Bachelor, Real Housewives of Beverly […]
Advertising on Facebook the Niche Way
Not a day goes by without me getting questions about how to better use social media to help gain new customers and increase sales. In particular, business owners want to use Facebook more efficiently because they use it personally and know that many of their customers use the popular network. Well it’s true; according to a USA Today article, there are 1.39 […]
New Product with Old Roots Plans for Rapid Production Expansion
Lou Thomann makes delicious teas from yaupon leaves and twigs hand-picked in the wild near his hometown, Savannah. He also uses locally grown honey, muscadine and scuppernong as sweeteners. “Ours is an amazing American story,” he says when asked to describe his new business, ASI Tea, Inc. “We call our yaupon teas the ‘All-American Healthy […]
SBDC Consulting Helps Savannah Musician/Manufacturer Tap the Green Note
[vc_row][vc_column][vc_column_text]A journey of fearless, creative self-discovery led renowned New York City jazz musician and music educator Jody Espina into founding JodyJazz, a global manufacturing business. And at a recent TEDxCreativeCoast talk he gave, he said he couldn’t feel happier about the success this journey has brought his way. “When you’re in this positive creative flow, […]
