Why StartSMART and GrowSMART? The Value of Business Training
A guy I used to work with in public safety, Steve Mattoon, used to say, “In a critical situation, we do not rise to the level of our expectations, we fall to the level of our training.” That statement is as true in law enforcement and the military as it is in running a small […]
SBA Disaster Assistance: Lessons Learned from Hurricane Michael
On the evening of Tuesday, October 10th, Hurricane Michael entered the state of Georgia as a Category 3 hurricane. According to the National Weather Service, “Hurricane Michael was the strongest hurricane on record to make landfall along the Florida panhandle as well as the first major hurricane (Category 3+) to directly impact Georgia since the […]
Dogged Determination Results in Veterinary Practice for UGA Graduate
When Jennifer Peterson was young, her father, an architect, would draw designs for the veterinary practice she hoped to own someday. While enrolled in the UGA College of Veterinary Medicine, she participated in what was then a new program—an entrepreneurial rotation that teaches teach future vets how to run a business. Peterson was among the first […]
Things Entrepreneurs Can Learn From Georgia’s Sugar Bowl Loss
Let’s be honest… most of Dawgnation is waking up this morning like: But you know what? Failure happens. It happens to us all… especially to entrepreneurs… it’s inevitable. The worst part about failure is the feeling of being crushed, defeated, and as if you’ll never be a successful entrepreneur (or a National Championship winning football […]
Small Businesses Fail for Consistent Reasons
The statistics on small business failure vary widely depending on the report and the source. Some say nine out of 10 while others put the first year failure rate as low as 20 percent. As a small business owner, you may not care what the actual number is as long as you are not one […]
User Experience in Management
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
User Experience in Marketing
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
How to Connect Through Experience
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
