Should a Small Business Have a Strategic Plan in Today’s Ever-Changing Environment?
Many small businesses do not have a strategic plan. This may be because 1) they do not really know what it is or how to do one; 2) they believe strategic plans are for big business; or 3) it simply has not been a priority in the face of dealing with day to day, ‘more […]
How can Small Business thrive in a Big Data World?
During the recent National Retail Federation Conference in New York City businesses both large and small were focusing on how to make big data translate into increased profits. Trend lines are clear. Businesses with systems in place to identify and implement marketing plans from key data sources will see sales increase by an average of […]
DeKalb Chamber of Commerce 2016 APEX Awards
The APEX Awards are given annually by the DeKalb Chamber of Commerce to businesses and organizations to honor them for their exemplary standards in operation, business development and contribution to DeKalb County. This year, the SBDC office in DeKalb was honored with the Business Advocacy award. This award is given to a business or organization […]
Comprehensive Business Coach Leads Online Machinery Sales Start-Up to Growth
“You’d be crazy not to take advantage of something like the SBDC. What an awesome thing,” he says. “Paying for a business consultant is very expensive. John is extremely knowledgeable. I think of him as a partner. I don’t think I’d be where I’m at now if it wasn’t for him.”
Enhancing Your Brand
Your brand is what your company stands for in the mind of the customer. Many people believe branding is nothing more than a fancy logo. While this helps people notice you, your brand is so much more than that. Your brand is how your company is perceived overall in the marketplace. That’s why it is […]
Referral Marketing: 13 Habits of a Networking Super Star!
Referral marketing is the process of building new business through word of mouth. A recent Nielson study shows people are four times more likely to buy if referred by a friend. Business owners must be proactive and strategic in generating referrals, and they must become a skillful networker. Adopt these habits to become a Networking […]
Small Business Marketing 101
One of the biggest marketing challenges entrepreneurs face is the ability to step outside of their own mindset and slip into the mind of the buyer. The most successful marketers and business owners are able to set aside their own bias and perceptions and ask two questions: “Why should someone exchange their hard-earned dollars for […]
Always Think Strategically
As a business owner in a sluggish economy, you may be facing a decline in sales, poor cash flow, aging accounts receivables, and dwindling profit margins. Tight financial times are causing most businesses some degree of pain, but this burden can play havoc on a small company. In adverse situations, there is a tendency to […]
