How to Stand Out on LinkedIn

  “What do people need to know about you?”    This basic question should underlie every decision you make about what to include on your LinkedIn profile.    User surveys show that the two most popular uses of LinkedIn are to look at somebody’s profile before and after they meet with them.    What does […]

You just cannot buy advertising like this

As small business owners, we are always looking for ways to get our product or message out in front of our target audience.  It is hard work, with some hits and a lot of misses.   But, sometimes you get a gift in the form of free promotion and you need to take advantage of […]