Four Factors to Consider When Expanding your Business
There will come a time when you will saturate the market and have to consider growing your business by entering a new location. While there are many factors to consider, current relationships could play a major role in the success of the new location. As you and your team begin searching and planning, remember to consider […]
Advertising on Facebook the Niche Way
Not a day goes by without me getting questions about how to better use social media to help gain new customers and increase sales. In particular, business owners want to use Facebook more efficiently because they use it personally and know that many of their customers use the popular network. Well it’s true; according to a USA Today article, there are 1.39 […]
Single Retailer Looking for Big Spending Customer
When we walk into a store, we appreciate being welcomed by name and learning about products that we’re interested in and meet our needs. Store owners and employees who know us and know what we like make us feel important. As a result, we spend money more freely. Why? Because we have a mutually beneficial […]
The Selling Process: Steps to Success
Business owners understand the importance of fulfilling the needs of existing customers who are usually easier to work with and less time consuming. However, to be successful and grow your business you need to direct a lot of energy and effort toward landing the new customer. This means that you have to sell and not […]
ANALYZE THIS…Market Research Made Easy
One of the most important steps in starting a new business is conducting a thorough market analysis. This analysis will serve as a basis for a marketing plan and also should support your sales projections. Market analysis and research are critical to the success of any business venture, but it seems to offer one of […]
Advertising Success Depends on Frequency and Reach
Picture yourself pushing a shopping cart down the aisles of your favorite grocery store. Perhaps you have a shopping list, perhaps you don’t. As you are pushing the shopping cart there are various factors at work that impact your buying decisions. Pricing is a strong factor. Brand preference of your spouse always counts. There is […]
Your Price is the Lowest…Is That All You’ve Got?
You advertise that you have the lowest price in town…is that the best you have to offer? If price is the only thing that distinguishes your business from the competition, you may have a problem. If a competitor beats your price tomorrow, you have lost your uniqueness. What do you do? If you cut your […]
Selling to Seniors
Would you like to have a growing market of wealthy customers identified who are brand loyal, have wealth, and are discriminating consumers? Two groups in this category might be labeled “traditional seniors” (those already 50+) and “new seniors” (those about to be 50), but NEVER call either group elderly. Traditional seniors now total 93,600,000 (28 […]