SBDC Employees Love Working with Small Businesses – And It Shows!
Perhaps this employee summed it up best: “We serve the public in a very real way that is very satisfying and makes you feel good about what you are doing. The employees here strive to make our contribution to society a very real experience and offer the best we can be…”
How This Founder Uses His Competitiveness to Succeed in Business
Matt Ehrlichman, CEO and co-founder of Porch, a home-services platform connecting homeowners to home improvement resources, is clearly a competitive man. When he was in elementary school he wanted to be a professional athlete, a pro-basketball player, and the competitive attitude that often comes from sports has certainly transferred into business with him. He likes to […]
The Entrepreneur with 1000 Faces: A Formula for Success
The entrepreneurial process can be mapped according to the same story formula that Hollywood uses in our favorite epic films. The formula comes from a model called the Hero’s Journey, which was developed by writer, professor, and mythologist Joseph Campbell. In his book, The Hero with a Thousand Faces, he analyzed thousands of stories, myths, […]
Targeting Your Customers
A lot of business owners feel that they have to market to the whole world – or at least their whole city/county/community. It scares them to consciously make a decision not to market to some segment (or segments) of their universe. As small business owners, we don’t have huge marketing budgets. So, it really is […]
5 Tips for Using Facebook Ads
As of July 2016, Facebook announced the decline in your organic reach for business page. The main reason for that is because Facebook wants to show users what they want to see from their friends. Facebook has a great handle on what is important to you based on who and what you interact with most […]
Why Military Veterans Should Become Entrepreneurs
I’m one of the 2.5 million veterans who served in Iraq or Afghanistan. I’m also an entrepreneur. And I’m not alone. The men and women of today’s armed services are uniquely positioned to become successful entrepreneurs. To my fellow veterans: You have what it takes. By nature of your military service, you possess the skills […]
Three S’s of Business Success
The year 2016 has seen the greatest increase in consumer spending in six years. Rising home prices and personal incomes are driving up disposable income, resulting in more frequent and larger consumer purchases. Meanwhile, thousands of baby boomers are retiring daily, opening the door for a new cohort of earners to jump in and step […]
Target Market Expansion Puts Atlanta Rubber and Plastic Supplier in the Right Hands
Movies can transport a viewer into another world, if only temporarily. In 2009 Nelson Burke spotted some props in a Georgia-produced movie that transformed his business. By 2015 his new focus had led The Engineer Guy to more than $3 million in sales.
