Financial Figures You Should Monitor
As a business consultant, I get to help people grow their businesses. The first meeting I have with clients typically starts with them telling me about their business. I watch them light up as they talk about their mission and vision and how far they have come. When I shift the conversation over to their […]
How to Have the Most Success With LinkedIn
LinkedIn is unique among social media platforms and is the acknowledged leader for B2B marketing activities. LinkedIn’s member engagement has grown by 50% in the past year, and the number of members liking, commenting, and sharing content on the platform has actually doubled. The primary measure of your success on LinkedIn is engagement, defined as […]
How a Smiley Face in the Right Place Can Improve Audience Engagement
Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]
SBDC Publication Wins LACP Vision Award
The UGA SBDC’s 2018 Small Business and Its Impact on Georgia publication was named the Bronze 2018 LACP Vision Award Winner, which is administered and judged by the League of American Communications Professionals. The LACP was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices […]
User Experience in Management
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
User Experience in Marketing
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
How to Connect Through Experience
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
Planning Ahead for Disasters
Hurricane season started on June 1. Now would be a good time to think about your business continuity plans and how well they will keep your company up and running through interruptions of any kind: natural disasters, power failures, IT system crashes, supply chain problems, loss of key employee(s), and more. The SBA recently […]