New Model Adds Greater Value to Celebrated South Georgia Winery

“The Cowarts were already successfully producing a value-added product in the winery. You could see the potential for adding another business,” says Finney. “We put together all the pieces that showed how the distillery would work and how they would use more of their wine in the product.”
Strategic Plans Are Less Important than Strategic Planning

Mention the word “plan” to most managers and the image that springs to their minds might well be a travel plan. Drawn up by travel agents, these lay out in clear and certain terms the sequence of your trip and what to expect when, specifying: where you’re going from, your destination, where you’ll stay en route […]
How to Build a Brand That Stands the Test of Time

When it comes time to develop a brand, many companies set their sights on attention rather than retention, but 64 percent of people say a shared sense of value is the main reason they’re loyal to a brand. On top of that, 48 percent of those same consumers say a positive first experience with a […]
Strategic Planning Leads to Improved Systems that Help Americus Business Expand in the Region

Sisters Eshonda Blue and Jessica Wright of Americus, both registered nurses, were raised in an entrepreneurial family. So when their work in nursing homes a decade ago revealed a need faced by many southwest Georgia seniors, they saw a business opportunity that led them to the University of Georgia SBDC. [tweetthis display_mode=”box”]See how this #smallbiz […]
Business Survival in Tough Times
Being successful in business is tough–always. However, when the economy slumps and stays down for a period of time, many business owners’ thoughts turn from being successful to merely surviving. The successful owners do more than just think about it…they act! Businesses that were founded in the early 1990s cruised along for ten years or […]
A Manager’s Self-Portrait
Do your employees (a) trust management, (b) enjoy their colleagues, and (c) take pride in their work? Is there a team atmosphere in your business or is each employee looking out only for themselves? How do you as the employer or manager build a staff into a team that does the best possible job for […]