It’s possible with growth marketing, a proven strategy that transforms customers into loyal brand ambassadors. In this class, you’ll learn how to harness the power of data-driven customer-centric marketing to acquire and retain customers, set marketing goals that make sense for your business, create engaging marketing collateral tailored to each stage of the buyer’s journey, and track and optimize your marketing campaigns for maximum impact. If you're ready to transform your customers into true brand ambassadors and boost your word-of-mouth referrals, this class is for you!
• Leverage the fundamentals of growth marketing
• Understand their customers
• Set realistic marketing goals
• Determine key performance indicators (KPIs) that align with marketing goals
• Optimize digital content for increased traffic and conversions
• Evaluate the effectiveness of marketing campaigns
Tuesday, April 14, 2026
10:30 AM to 12:00 PM
This is a webinar. Upon registration, you will receive your access link via email.
Robbie helps small businesses navigate digital transformation, developing comprehensive marketing strategies and implementing cutting-edge AI solutions. Her expertise includes marketing, communications, brand and graphic design, process analysis, SEO, and AI. Through her training programs, Robbie equips entrepreneurs to compete in today's business landscape. She is a lead contributor to America's SBDC AI U, supported by Google.org, certifying consultants nationwide to help businesses implement AI. Robbie holds a dual certification as a Certified Digital Marketing Professional (CDMP) | AMA Professional Certified Marketer (PCM) from the Digital Marketing Institute and American Marketing Association, plus certificates in Instructional Design and Nonprofit Organization Management.
This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.
All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is funded through a cooperative agreement with the U.S. Small Business Administration.
All SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is an accredited member of America’s SBDC.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
