This comprehensive class will equip you with the essential tools of strategic business planning, allowing you to cut through the noise and focus on what truly drives growth and profitability. We will begin by helping you establish a strong foundation and defining specific measurable business goals that resonate with your overarching vision. You'll then learn to critically analyze your business environment through effective market and customer analysis, prioritizing key findings to inform your next steps.
Building on this understanding, we'll guide you in developing a powerful strategic roadmap, identifying strategies that capitalize on your unique strengths while proactively addressing your weaknesses. Finally, you'll learn to translate these strategies into tangible action through a detailed implementation plan, complete with specific tasks, realistic timelines, and needed financial guideposts. This class is designed to transform your approach to business, moving you from reactive to proactive, and ensuring every effort is aligned with your ultimate success.
This course is part of the South Fulton Means Business Accelerator program. The final session in this series is:
The South Fulton Means Business Accelerator is a series of classes delivered over 4 months. Participants in this Fall 2025 cohort who attend at least 3 sessions will be recognized by the City of South Fulton at its Annual Impact Awards.
Thursday, October 9, 2025
5:30 PM to 7:30 PM
Drew Zoller is a business consultant at the UGA SBDC at Georgia State University. He has over 20 years of experience in market and competitive analysis, marketing, and strategy. His background includes consulting and working in-house with small and large companies to improve business growth through benchmarking, financial analysis, and development of go-to-market strategies. Drew also has expertise in marketing automation systems, digital and content marketing, and conducting customer and competitor research. His experience spans numerous industries including technology, consumer products, industrial materials, and advertising.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is an accredited member of America’s SBDC.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
