This program covers the fundamentals that you need to tell your story and connect with online audiences, from understanding your customers and mapping their buyers' journey to mastering social media platforms like Facebook, Instagram, and LinkedIn. You'll also learn how to design a website that is optimized for search engines and local audiences, along with other key strategies to build a powerful online presence.
Monday, June 24, 2024
9:00 AM to 12:00 PM
Nema Etheridge is the area director of the UGA SBDC in Albany. She joined the UGA SBDC with more than 15 years experience working with Georgia small businesses. Prior to joining the SBDC, she served as the marketing director for a Georgia-based coffee company that serves customers in wholesale, e-commerce and brick-and-mortar settings. She has worked in a variety of roles in small business, gaining experience in branding, communications, digital marketing, restaurant hospitality and management, sales, and strategic planning. She is a member of Les Dames d’Escoffier Atlanta, is fluent in French and speaks conversational Spanish.
Nadia Osman serves as a Continuing Education Instructor for the UGA SBDC. She has over a decade of experience in public-private partnerships, startups, non-profits and the U.S. Air Force. Nadia’s previous career included developing affordable housing, new businesses, and public events in the Central Georgia region, as well as launching the Shop Local Macon initiative. Her areas of expertise include business ideation and evaluation, business plan development, business pitches, data analysis, marketing strategy, social media, email marketing, digital marketing, print marketing, graphic design and website development. Nadia has a Bachelors in Sociology as well as an MBA from Mercer University.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
